That is the question. Ever tried to use a hammer to tighten a screw? No? Then I would stay away from using Twitter as a push marketing tool. Confused? Well, I bet if you did use a hammer to slam in a screw you wouldn’t be irate at the hammer manufacturer for the dents and cracks its [...]

Video adds immediate value to any marketing campaign. It’s an engaging means of communication and if done well can enjoy a life long after its initial marketing campaign is completed. Here a few suggestions where to use a video after its campaign has run its course. Social Media: Don’t forget to update your corporate Facebook or Twitter [...]

I was an early adopter of Facebook. Actually – to date myself in Internet terms – I was an early adopter of Friendster. And then MySpace. And then, finally, once it opened up to more than just college students, Facebook. Now, I’m not bragging about my Social Media savvy here. Rather, I’m admitting that I am an [...]

Enter any online-online marketing help forum or discussion group and you’re guaranteed to see a myriad of posts about the subject. “SEO Help!” “Long-Tail Terms, Worth It?” “Five SEO Tips to Drive Traffic.” You get the idea. Well for those of you who swear by the Three-Word-Rule you can give yourself a big ol’ pat on the back for being right […]

B2B directory, what it is? And why is it necessary to register in a B2B directory? How do you use a B2B directory? For any businessman involved in B2B trading should know the answer of these questions. What is a b2b directory? A b2b directory is a global marketplace for international buyers and sellers. It is an [...]

Dhiraj Rijhwani  |  SEO Analyst | JAZD Markets, Inc. Working with JAZD markets, Inc. a comprehensive MaaS Platform company, as a SEO analyst I have tried a lot of ways to improve the page rank (PR) for the 17 web properties owned by JAZD. But after going through many trial & error methods I can say [...]

The HIMSS 2009 conference, at the McCormick Center in Chicago, was jammed packed with over 900 exhibitors including big players like; Philips, AT&T, Hill-ROM, LG Electonics, MedQuist, intel Health and OnBase. It was obvious that the big technology companies knew that healthcare was a growing and thriving marketplace. It was evident that this industry nee […]

One of the reasons I was so excited about joining JAZD is that, as a long-time B2B marketer myself, I know that the buyers I really want to reach – the smart, well-informed ones (i.e. the ones that the smartest and richest companies hire) are so in need of what we do. To illustrate this, I’ll [...]

Online B2B directories have a poor reputation.  They are typically littered with ads, include only the most basic information about each listed company, have limited search features, and provide no feedback on how often potential buyers have seen or used your listing. What does all this remind you of?: A printed, paper directory of course! [...]