B2B directory, what it is? And why is it necessary to register in a B2B directory? How do you use a B2B directory? For any businessman involved in B2B trading should know the answer of these questions. What is a b2b directory? A b2b directory is a global marketplace for international buyers and sellers. It is an [...]

Dhiraj Rijhwani  |  SEO Analyst | JAZD Markets, Inc. Working with JAZD markets, Inc. a comprehensive MaaS Platform company, as a SEO analyst I have tried a lot of ways to improve the page rank (PR) for the 17 web properties owned by JAZD. But after going through many trial & error methods I can say [...]

The HIMSS 2009 conference, at the McCormick Center in Chicago, was jammed packed with over 900 exhibitors including big players like; Philips, AT&T, Hill-ROM, LG Electonics, MedQuist, intel Health and OnBase. It was obvious that the big technology companies knew that healthcare was a growing and thriving marketplace. It was evident that this industry nee […]

One of the reasons I was so excited about joining JAZD is that, as a long-time B2B marketer myself, I know that the buyers I really want to reach – the smart, well-informed ones (i.e. the ones that the smartest and richest companies hire) are so in need of what we do. To illustrate this, I’ll [...]

Online B2B directories have a poor reputation.  They are typically littered with ads, include only the most basic information about each listed company, have limited search features, and provide no feedback on how often potential buyers have seen or used your listing. What does all this remind you of?: A printed, paper directory of course! [...]

JAZD Supplier’s Space: Information and News Addressing the Supplier’s Point of View. How do I get the most out of my SEO budget in the HealthCare and Life Sciences Industries?

Life Sciences’ companies are frustrated with uploading their products. This leads to a non-viable, out-of-date on-line product catalog.

It’s interesting the challenges that on-line marketers have today. Where do I continue to position our Ad spend? What real results can I expect if I make this commitment? Will my marketing budget get cut significantly over the next couple of months? How do I get the results that we need with less resources available? One thing is likely [...]

In a recently completed survey of 78 leading B2B advertisers across multiple vertical markets the message was loud and clear. B2B advertising is simply not working for the advertisers. Traditional on-line B2B venues like Trade Publications, Content Portals, On-line Directories and other such destinations are falling well short of expectations and advertisers […]